marți, 26 iunie 2012

Despre tot ceea ce inseamna SEO!

In ziua de azi,e greu sa ai un blog/site care sa detina un trafic mare.Cu ceva timp in urma,nu stiam nimic despre SEO,despre motoarele de cautare,despre crawling,continut,,backlinkuri ,tag-uri,sitemap,page rank si multe alte,despre care sunt sigura ca vrei sa afli!




Ce este SEO?Este abrevierea de la „Search Engine Optimization” ceea ce inseamna ,optimizarea motoarelor de cautare.
La ce foloseste?
Cand iti deschizi un site/blog.. doresti  sa fi vazut,sa ai fani,sa ai abonati si bineinteles sa ai vizibilitate.Mai vrei si  sa fi citit,sa ai un page rank bun si atunci cand cauti pe google "www.blogul tau.ro"sa apara primul pe pagina,nu?Dar inainte de toate trebuie sa stii ce sunt backlinkurile,crawling-urile,indexarile,preluarile,procesarile si relevanta.

1.Ce sunt backlinkurile?
Sunt link-uri(legaturi) primite de la un nod web.
Sunt backlinkuri de doua feluri.Externe si interne.
Backlinkurile interne sunt linkuri care apar de pe alte pagini,dar care apartin tot in cadrul unui singur site.
Backlinkurile externe sunt link-uri care apartin de pe alte pagini,in cadrul unor mai multe site-uri.
Ce importanta au backlinkurile?
Backlinkurile ajuta ca site-ul tau sa devina popular si da importanta unei pagini .E foarte important backlinkul pentru ca imbunatateste pozitia in Google SERP(Search Engine Result Page)

2.Ce este crawling?
Este un program construit special pentru motoarele de cautare.Se foloseste la scanarea website-urilor si continutul acestora.

3.Despre indexare..
Indexare de catre Google este cel mai important lucru.Motoarele de cautare,folosesc roboti pentru a indexa paginile.Acesti roboti descopera link-uri catre pagina ta ,de catre alte site-uri indexate sau proceseaza lista proprie.Google indexeaza gratuit paginile web. Ce poti face sa ai o indexare buna?
Totul tine de continut.

4.Totul despre continut.
Pentru a fi indexat,e nevoie de continut original.Trebuie sa ai un  continut relevant si cand auzi o stire pentru nisa ta,trebuie repede sa o postezi pe site deoarece in acest mod vei putea primi mai multe link-uri spre pagina ta.Se puncteaza mult pentru originalitate si ca informatia ce o oferi sa nu fie gasita si pe alte site-uri..Ai nevoie de titluri corecte.Nu copia continutul de pe alte pagini,pentru ca daca vei face asta in primul rand vei fi penalizat de Google si in al doilea rand,risti ca sa iti pierzi cititorii.
Aranjeaza continutul. In asa fel incat sa fie lizibil si cititorii sa poata parcurge linistiti pagina fara sa fie toate puse acolo la gramada.
Introdu imagini sugestive. De ce e important asta?Pentru ca textul pare mai distractiv.Iar atunci cand introduci imaginile adauga si tag-urile ca ele imbunatatesc indexarile pe google.
Foarte important,atunci cand termini de scris un articol "Citeste si corecteaza-ti textul"!inainte de al posta pe site/blog.Textul trebuie sa fie logic,scris corect pentru ca asa nu risti ca cititori sa te discrediteze.
Daca respecti regulile,vei avea o indexare cat mai buna.
Trebuie sa ai un titlu unic,un articol de cat mai multe cuvinte.

5.Ce sunt cuvintele cheie?
Cuvintele cheie sunt cele care aduc cat mai multi vizitatori.Daca stii sa introduci cuvinte cheie foarte mult cautate pe google,ai norocul sa primesti cat mai multi vizitatori.
Atentie!Sa nu pui de mai multe ori acelasi cuvant cheie pentru ca risti sa ai categorisirea site-ului ca "spam"

6.Editor HTML.
Este vorba de editarea continului pe un site prin editor html.Sunt acolo foarte multe optiuni introduse si de multe ori nu stim la ce functioneaza ,dar eu iti voi zice doar cateva dintre ele.Este vorba de:
Bold-Acesta se foloseste atunci cand crezi ca vrei sa transmiti ceva important.De multe ori cand scrii ingrosat,cititorii observa mult mai repede.
Link-urile sunt pentru a creste increderea pe care o acorda un motor de cautare site-ului tau.E mult mai bine ca atunci cand faci schimb de link-uri ceea ce in ultima vreme nu prea mai este folositor,sa pui text ancora.

7.Ce este un sitemaps?
Sitemaps este un document ce contine toate link-urile ce le ai tu pe site.Bineinteles are si multe beneficii precum:
 a)cititorii navigheaza mai usor.
 b)ai vizibilitate mai mare in motoarele de cautare.Crawlerii descopera , mai repede paginile site-ului,si le indexeaza.
Un sitemap se poate forma :TXT,XML,HTML.

8.Ce este page rank-ul?
Page rank-ul este valoarea unei anumite pagini.Page rank,este un sistem de notare a site-urilor bazat pe algoritmi .
Google interpreteaza astfel.De exemplu daca Google vede ca pagina A are link spre pagina B care are un page rank mare,inseamna ca este o pagina importanta si iti scoate in evidenta tie pagina.Google se uita la volumul de voturi.Analizeaza pagina ce strange voturi si daca ai link la pagini importante ,pagina ta va deveni "importanta".Cu cat page rank-ul este mai mare cu atat crawlerii au acces mai mult la site-ul tau.

9.Cum obtii link-uri catre site-ul tau?
Poti obtine prin directoare web,retele de socializare,schimb de link-uri pe aceiasi nisa. (dar aveti grija sa nu fiti penalizati pentru ca algoritmul nou Penguin de la Google tine cont de cat de util este blogul si ce reactii are asupra cititorilor si cum e promovat.)!Aveti grija ce faceti cu gramada de link-uri de pe site-ul,blogul vostru.
Veti fi penalizati foarte repede si page rank-ul va scadea ,tocmai atunci cand iti va fi lumea mai draga.

10.In total doua categorii.
Actiuni SEO on site- Optimizarea textului,optimizarea pozelor,optimizea url-urilor si al oricarui element HTML.Actiuni de optimizarea a categoriilor,etichetelor si a paginilor.

Actiuni SEO off site- De exemplu daca vei lasa un comentariu ,undeva unde trebuie sa iti scrii numele si blogul,atunci tocmai te-ai ales cu un link catre tine.
Actiunile SEO sunt urmatoarele:publicare de link-uri pe retelele de socializare,scrierea de articole de calitate ,pentru ca doar asta vei putea primi link-uri din alte parti,datorita recomandarilor.Inscrierea in directoare web si cumpararea de articole cu link catre tine.

11.Ce este link buildingul?
E o metoda de testare de a atrage cat mai multe link-uri spre site-ul tau..Pentru asta ai nevoie de un continut foarte bun si sa fie pe aceeasi nisa ca tine dar din pacate,dureaza mult timp si e mult mai dificil din cauza ca este o activitatea de lunga durata.


Din cat m-am documentat,doar atat stiu.Pentru cei care sunt ocupati ca mine si nu au timp de site-ul lor,firma de SEO,cu asta se ocupa.Ei optimizeaza la maxim site-urile si le acorda o buna pozitie ca sa ajungeti mari "bloggeri sau webmasteri".

Articolul participa la concursul de pe Optimizare SEO!

35 de comentarii:

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    E un checklist minunat pentru cineva care doreste sa isi creeze si optimizeze pagina fara a plati o avere pentru a se face cunoscut.
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  2. Mai sunt si altele pe langa acestea :D

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    Răspunsuri
    1. Sunt,dar acum..sincera sa fiu nu le pot stii chiar eu pe toate:D

      Doar de-asta sunteti,voi..nu?:))

      Ștergere
  3. o chestie interesata,cu cat pagerank-ul este mai mare , cu atat va fi acces mai des de crawlerii goole

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  4. Intradevar,cred ca ai dreptate..lipsesc multe de aici dar probabil doar o firma de seo poate stii asta.Te felicit pentru rabdarea pe care ai avut'o sa te documentezi.O noapte faina!Mihai.

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  5. Salut!
    Am publicat chiar astăzi un articol pe tema SEO şi linking.
    Sper să ajute cât mai mulţi să scape de "penalizări" Penguin.
    Articolul tău cred că e util oricui, e ca un mic memorator în care sunt expuse principalele elemente SEO.

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